Balloon Insight & Impact Team Deliver Paper on Sustainability in the Informal Sector – Balloon Ventures

Balloon Delivers Paper on Sustainability in the Informal Sector

Our Insight & Impact department spent the last few months inquiring what approach informal sector entrepreneurs take to sustainability issues.

Data taken from 30 informal sector entrepreneurs and one government representative were analysed using thematic analysis. The findings, presented in an emerging taxonomy, indicate that contrary to traditional thinking, there were numerous examples of entrepreneurs running their businesses in sustainable ways.

On September 6th, Enrico went to the annual conference of the Development Studies Association to present the initial findings, with people from every corner of the world attending. The Balloon team has now drafted an academic paper, which has been submitted for publication in academic journals.

Below, you can watch the entire paper delivered by Enrico.